Four factors that determine the success of a retail mall

Globally, the average lifespan of retail mall design is nearly seven years, and it gradually starts shrinking. This means that shopping centers built before 2004 probably fails to provide its customers with amenities and shopping environment that are in vogue. There are numerous factors that need to be taken into consideration for a success of a retail mall. In this article, let’s take a deeper look at the fundamental factors that determine the success of a retail mall.

Convenience: Convenience covers a large number of aspects with respect to mall design. Sufficient parking place to accommodate a busy shopping day, parking area with multiple entry points to avoid traffic and congestion, and mall’s vicinity to public transportation are some of the areas that convenience covers. Further, convenience has become more complex and wider due to time pressures, long working hours, changes in the family, and more working families.

Entertainment: This is one of the major elements in place making. Entertainment definitely encourages shopper enjoyment. According to studies, food and entertainment businesses took up 19 percent of space leased in the malls and the ventures now take up 22 percent. Outdoor plaza, an outdoor food court terrace, and an amphitheater can be considered as social gathering places. Another factor that inspires younger working adults to visit the retail malls are the restaurants with great views and open spaces. Besides, a multi-screen cinema, a food court, and a jazz club can certainly create a powerful entertainment destination.

Comfort: Earlier the malls were mostly designed to create most retail space with less cost. With single entrance/exit doors, the mall was most crowded. The malls also had dead-end corridors and traffic-flow was constricted. The shoppers were provided with occasional hard benches to rest. However, customer service is the prime focus for modern mall designs because uncomfortable consumers mean few footfalls and declining businesses. Large open areas with comfortable soft furniture and decorative touches can make a shoppers’ day in a mall a more relaxing and pleasurable experience.

Diversity: Previously, shoppers were forced to search the entire mall for a specific product or category which ultimately left them frustrated and tired. The modern-day malls not only offer the consumers with a wide variety of retailers by also with a planned selection of retailers organized to provide convenient shopper access. Providing consumers with more shopping option to extend their total shopping time, leading to higher sales and a more profitable center overall.

To sum it all up, it is the techniques and design strategies that can transform an unattractive, undifferentiated mall into a shopper-friendly destination. To know more about latest industry updates, stay logged into the A F Alber. We take the utmost pleasure in providing you with recent industry information.


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