Rollout Program · Mall-Based Retail · Action Sports

Zumiez: A Cold Call That Became 35+ Stores

A F Alber built Zumiez's first East Coast location — and went on to deliver 35+ mall-based action sports retail stores across the region. It started with a trade magazine article and a phone call.

Program at a Glance

35+ mall-based retail stores built across the East Coast for the nation's leading action sports retailer. Includes Zumiez's very first East Coast location.

35+ Stores ~2,900 SF Typical Mall-Based Active Client
The Story

A Magazine Article, a Phone Call, and Zumiez's First East Coast Store

Not every client comes from an existing relationship. Some come from paying attention, being willing to pick up the phone, and making a promise you can keep.

Anthony Alber read about Zumiez in a trade magazine. At the time, the action sports retailer was exclusively a West Coast brand — founded in 1978 in Seattle as "Above the Belt," Zumiez had built its reputation in the Pacific Northwest before expanding nationally through mall-based stores. But they had no East Coast presence.

Anthony cold-called them. He introduced A F Alber, explained our retail construction experience, and suggested that when Zumiez was ready to expand east, they should call him.

They did.

A F Alber built Zumiez's very first East Coast location in upstate New York — a milestone store that marked the brand's entry into a new market. That first build-out led to a 35+ store program spanning malls across the eastern United States, and a relationship that continues today.

How We Got Zumiez

The Magazine
Anthony reads about Zumiez in a trade publication — a fast-growing West Coast action sports retailer with no East Coast presence.
The Cold Call
Anthony picks up the phone: "When you're ready to come east, call us."
The First Store
A F Alber builds Zumiez's first East Coast location in upstate New York.
35+ Stores
One cold call becomes a multi-year, multi-state retail construction program.
The Client

About Zumiez

Zumiez is a leading specialty retailer of action sports apparel, footwear, accessories, and hardgoods — targeting young men and women aged 12 to 25 who live the skateboarding, snowboarding, surfing, and BMX lifestyle.

716Stores Worldwide (2026)
560U.S. Locations
1978Founded in Seattle, WA
~2,900 SFAverage Store Size

A Unique Build-Out Challenge

Zumiez stores are designed with an "organized chaos" aesthetic — the interior is meant to feel like a teenager's bedroom crossed with a skate shop. But behind that intentionally casual look is a precisely engineered retail space.

The typical Zumiez store includes green-stained cement floors, industrial-style fixtures, thrift-store-inspired furniture, video game stations, couches, changing rooms, a dedicated skate shop section, and extensive branded graphics. Every element has to be built to look effortless while meeting mall standards, ADA requirements, and brand specifications.

That tension between "looks casual" and "built to code" is what makes Zumiez construction interesting — and it's the kind of challenge A F Alber has handled 35+ times.

Scope of Work

  • New store build-outs in regional and super-regional malls
  • Green-stained concrete flooring and specialty floor finishes
  • Industrial-style fixture and shelving installation
  • Custom skate shop section within each store
  • Video game station and lounge area construction
  • Branded wall graphics and signage packages
  • Mall storefront glazing and entrance systems
  • Electrical for media screens, lighting, and POS systems
  • HVAC coordination with mall base-building systems
  • ADA compliance within mall common area standards
The Referral Chain

From Zumiez to Sur La Table

Murphy Varey, the architect who designed a number of Zumiez stores, referred A F Alber to Sur La Table — the specialty kitchen retailer. One client led to one architect led to one more client. It's the same pattern that has defined our business since 1987: do the work well, and the work finds you.

This is how A F Alber has grown for nearly four decades. Not through advertising or marketing campaigns, but through the simple act of people recommending us to their colleagues. Whether it's a construction manager who changes companies or an architect who brings us to their next client, the referral chain is the engine of our business. Read the full story of how every A F Alber client connects back to one relationship →

"Anthony read about Zumiez in a magazine and cold-called them. He said, 'When you come east, call me.' They did — and we built their first East Coast store. That's how this business works: you pay attention, you make the call, and you deliver."
The A F Alber Approach · One cold call. 35+ stores. A relationship that continues today.
Why A F Alber for Mall-Based Retail

Mall Construction Requires a Different Kind of Contractor

Mall Coordination
Mall construction means working within common area restrictions, shared loading docks, noise curfews, and tenant design criteria that don't exist in strip centers. A F Alber has navigated these constraints across hundreds of mall-based projects.
Compact Precision
At ~2,900 SF, a Zumiez store requires every square foot to work. The skate shop, lounge area, changing rooms, fixture layout, and POS stations all need to fit within a tight footprint while maintaining the brand's distinctive atmosphere.
Brand Aesthetic Execution
Zumiez's "organized chaos" look requires a contractor who understands that the intentionally casual design is actually the hardest kind to build — every detail has to feel effortless while being code-compliant and structurally sound.
Multi-Market Consistency
Like all our rollout clients, Zumiez needed every store to feel like a Zumiez — regardless of which mall, which state, or which landlord. That's the discipline of rollout construction, and it's what we've done 1,000+ times.

Planning a mall-based retail rollout?

A F Alber has built 35+ Zumiez stores, 500+ Five Below stores, 500+ EB Games stores, and 60+ DSW stores — across every type of retail format from 1,200 SF mall shops to 25,000 SF warehouse stores. Let's talk about your program.
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